About Us and Our Mission

We’re passionate about helping pet owners keep their furry friends safe, stylish, and easily identifiable. Since 1995, we’ve proudly supplied over 3 million custom engraved pet ID tags to customers across Australia and over 75 countries worldwide.

Why Choose Us?

Trusted Experience:
With decades of expertise, we understand what matters most - durability, clarity, and fast service. Every pet tag is crafted using premium materials like stainless steel, anodised aluminium, and solid brass, ensuring your pets ID tag stands the test of time.

Custom Engraving, Fast Delivery:
We laser engrave every pet tag for permanent, easy-to-read identification and dispatch orders within 24 hours from our Adelaide operations. Enjoy free standard shipping Australia-wide and the peace of mind knowing your pets tag will arrive quickly.

Huge Range & Personalisation:
Choose from over 200 styles, shapes, and colours - including classic, glitter, designer, fashion, and even Swarovski crystal tags. Personalise your tag with your pets name, your contact details, and any important information for their safety.

5-Year Guarantee:
We stand behind our products with our 5-year guarantee against breakage and fading. If your pets tag doesn’t last, we’ll replace it - no questions asked.

What Our Customers Say

Small dog tags
“The tags were delivered promptly and engraved to my description. A very good durable product that will last.”

Excellent dog tags
“Great quality dog tags and very well priced. Very prompt service and arrived when expected.”

Pet tag
“Great quality product and quick delivery.”

Great Tag
“The picture doesn’t do it justice.”

Dog tag foot print
“Awesome product, quickly posted and looks quality. Very happy.”

Join thousands of happy pet owners who trust us for quality, service, and peace of mind. Order your custom engraved pet tag today and keep your best mate safe!